Tuesday, January 6, 2009

Steve Jobs’ Health: Hot Topic in the Blogosphere

In the past, Apple always provided a message when the company needed to, or the media wanted it. This time is different. Steve Jobs sent out a message regarding his health, but the media are not satisfied. Blogs and traditional media outlets continue to produce stories, true or not, about Jobs’ well-being because they don’t think Apple is being transparent enough. The rumors are flying and, now, the focus of Tuesday’s MacWorld Expo in San Francisco seems to be more about Jobs’ health than the introduction of new products and plans.

It looks like Apple could use some PR 2.0 advice this time around.

PR 2.0 is all about the transparency. Blogs, social networking sites and other Web 2.0 outlets expect the truth. Apple is not playing by Web 2.0 rules in this particular case. The company is provoking the blogosphere and the rumors about Steve Jobs’ health are increasing by the minute. The tech blogs, usually big Apple advocates, are generating the rumor mill about Jobs and ignoring the real story at the MacWorld Expo – the products.

If Apple wants to create its normal buzz surrounding the announcements at today’s Expo, they should give the Web 2.0 people what they want.

What do you think about Apple’s public relations work in this case?

Thursday, December 11, 2008

Great Blog Post to Check Out!

So much of this blog has been dedicated to how social media is changing the world of Boston Marketing Firms and Boston Public Relations Firms, so I wanted to share a great blog post by AJ Gerritson of 451 Marketing which compliments this notion perfectly.

Check it out: The Evolving Marketer - More Transparent or Better Concealed?

Monday, December 1, 2008

The Effects of New Media

I have discussed various Web 2.0 techniques and how they are changing the worlds of Boston Marketing Firms and Boston Public Relations Firms in many of my posts in this blog, but today I thought I would share a very interesting article about how these Web 2.0 applications have affected a different industry: television.


This article discusses how Web 2.0 has expedited the end of MTV's hit show TRL. Very interesting insights - check it out!

Friday, November 14, 2008

Web Analytic Tools

Web analytics is one of the most interesting study methods Boston Marketing Specialists use to improve a company’s Internet life. Web analytics, the study of online behavior, is one of the best ways to determine how to improve website visitors’ perceptions and actions. Boston marketing agencies use web analytics to measure clients’ websites presence on the Internet and to see what visitors are doing on the websites themselves.

There are two types of web analytics: off-site web analytics and on-site web analytics. Off-site web analytics is used to measure a website's opportunities, visibility and buzz. Marketing professionals look at a website’s potential audience, perceptibility and comments on the Internet.

On-site web analytics looks at a visitors’ activity on a website and determines which landing pages persuade visitors to make a purchase. This type of web analytics measures the performance of your website in a profitable context. Marketing firms use the data to improve a web site or a campaign's audience response.

In the past, Boston Marketing Agencies were mostly concerned with on-site web analytics. But with the recent surge in brand marketing and attention to reputation, marketing experts are interested in using data from both on-site and off-site web analytics to improve websites and audiences behaviors.

Friday, November 7, 2008

451 Marketing Announces 451Heat

451 Marketing launched their new blog 451Heat this week, which is dedicated to the world of Public Relations, Advertising, Marketing, Web 2.0 and PR 2.0. Check it out: http://451heat.wordpress.com/

Thursday, October 30, 2008

Great Presentation to Check out:

AJ Gerriston of 451 Marketing gave a great presentation about web 2.0 and all that it entails last night at Vitale Caturano. Check it out - there is some really great information!


Thursday, October 23, 2008

The Commonwealth of Massachusetts Chooses 451 Marketing to Stimulate Economic Development

Some of you may not know yet that 451 Marketing was hired by The State of Massachusetts Office of Business Development to begin a fully integrated campaign (television, print, radio, and event marketing) in order to position the state as the premier location for businesses to move to or within the state. Check out the full release: Original Release.