Thursday, October 30, 2008

Great Presentation to Check out:

AJ Gerriston of 451 Marketing gave a great presentation about web 2.0 and all that it entails last night at Vitale Caturano. Check it out - there is some really great information!

Thursday, October 23, 2008

The Commonwealth of Massachusetts Chooses 451 Marketing to Stimulate Economic Development

Some of you may not know yet that 451 Marketing was hired by The State of Massachusetts Office of Business Development to begin a fully integrated campaign (television, print, radio, and event marketing) in order to position the state as the premier location for businesses to move to or within the state. Check out the full release: Original Release.

Monday, October 20, 2008

Web 3.0??

I have talked quite a bit about Web 2.0 and how it is changing the world of Boston Marketing Agencies, Boston Advertising Agencies, and Boston Public Relations Firms alike, but I just came across an interesting article called “Web 3.0”. Much like me, you may be thinking: web 3.0?? aren’t we still adjusting to Web 2.0?

I thought I would take a few minutes today to explain…

We know that Web 2.0 is the newest era of the internet, and describes changing trends in internet usage, and can be characterized by the decentralization of website content, social networking, blogs, and microcontent. Web 2.0 has created a dialog between business and consumer, and involves all internet users in the process of communicating ideas through this two-way conversation.

What I read is that the future of the web will be called Web 3.0, and the debate is still open as to what this term will encompass. Thought to be the “intelligent web”, it is predicted that Web 3.0 will have a larger focus on mobile internet access, mobile devices, network computing, open technologies, distributed databases, and intelligent applications. Research had indicated that we can expect these changes to occur around 2010-2012. It seems as though the intelligent applications will be the most interesting advancement in terms of the internet, as it will aid computers in looking at the internet in a quasi-human fashion in order to bring artificial intelligence to the web.

Even though these shifts in web technology will not take place for a few years, they are definitely something for Boston Marketing Agencies, Boston Public Relations Agencies and Boston Web Design Firms to keep their eye on as this shift will yet again change these industries drastically.

Friday, October 10, 2008

Internet Calling

In light of all these new media marketing strategies I've been discussing I thought I would talk about yet another today... Internet Calling.

Internet calling has not always been a very successful venture; however, in more recent years it has become more efficient and effective with the advances of technology and companies like Skype and Yahoo! Voice. These services make the cost of mobile calling fees go down as they present a threat to calling companies- many users claim the call quality is just as good and the rates are half as hurtful on their pockets.

Skype is software that allows users to make telephone calls over the Internet. Calls to other users of the service and to free-of-charge numbers are free, while calls to other landlines and mobile phones can be made for a fee. Additional features include instant messaging, file transfer and video conferencing. While there are some concerns such as the level of security of personal devices and conversations with its services, Skype has experienced rapid growth in popular usage since the launch of its services. While Skype has grown from roughly 75 million users in 2005 to 309 million users in 2008 a very large user base, there is a user bias in the Mac and Windows networks and a few complaints by Linux clients and unnerved Palm OS and Treo clients.

Yahoo! Voice is a Voice over IP PC-PC, PC-Phone and Phone-to-PC service, provided by Yahoo! via its Yahoo! Messenger instant messaging application which is also a free service that is advertisement supported. Yahoo! Voice uses the Session Initiation Protocol (SIP), GIPS codec and the DialPad engine for voice transport. This Yahoo! service has approximately 97 million potential users through the IM client base.

What does this mean for Boston Marketing Firms and Boston Public Relations Agencies? Well, with wi-fi chips going into cell phones and consumers spending so much more time on the internet and their cellular devices while saving money, we can infiltrate this new market and use the void to inject audio advertisements in exchange for those continued low rates.

Friday, October 3, 2008

Social Media Marketing

I’ve talked about social networking sites, social bookmarking sites, new web browsers, and other various new media topics to far so I thought today I would talk about how they all come together: Social Media Marketing.

Social Media Marketing is the process of being able to promote your business or website through various social media channels (like the ones I have been discussing thus far). Social Media Marketing is a low cost method that generates great results; mainly though driving traffic to your site.

The actual process of Social Media Marketing occurs offline, and is geared towards getting the site ready for optimal use by the company and the consumer. There are three basic rules when it comes to creating a social media friendly website that include; 1) don’t be static, 2) make it easy to people to share your content, and 3) use non-text resources.

In general, Social Media Marketing is a very cost effective and efficient way for Boston Marketing Firms and also for Boston Public Relations Firms to get their message out and to get their clients recognized.