Friday, October 3, 2008

Social Media Marketing

I’ve talked about social networking sites, social bookmarking sites, new web browsers, and other various new media topics to far so I thought today I would talk about how they all come together: Social Media Marketing.

Social Media Marketing is the process of being able to promote your business or website through various social media channels (like the ones I have been discussing thus far). Social Media Marketing is a low cost method that generates great results; mainly though driving traffic to your site.

The actual process of Social Media Marketing occurs offline, and is geared towards getting the site ready for optimal use by the company and the consumer. There are three basic rules when it comes to creating a social media friendly website that include; 1) don’t be static, 2) make it easy to people to share your content, and 3) use non-text resources.

In general, Social Media Marketing is a very cost effective and efficient way for Boston Marketing Firms and also for Boston Public Relations Firms to get their message out and to get their clients recognized.

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