Monday, October 20, 2008

Web 3.0??

I have talked quite a bit about Web 2.0 and how it is changing the world of Boston Marketing Agencies, Boston Advertising Agencies, and Boston Public Relations Firms alike, but I just came across an interesting article called “Web 3.0”. Much like me, you may be thinking: web 3.0?? aren’t we still adjusting to Web 2.0?

I thought I would take a few minutes today to explain…

We know that Web 2.0 is the newest era of the internet, and describes changing trends in internet usage, and can be characterized by the decentralization of website content, social networking, blogs, and microcontent. Web 2.0 has created a dialog between business and consumer, and involves all internet users in the process of communicating ideas through this two-way conversation.

What I read is that the future of the web will be called Web 3.0, and the debate is still open as to what this term will encompass. Thought to be the “intelligent web”, it is predicted that Web 3.0 will have a larger focus on mobile internet access, mobile devices, network computing, open technologies, distributed databases, and intelligent applications. Research had indicated that we can expect these changes to occur around 2010-2012. It seems as though the intelligent applications will be the most interesting advancement in terms of the internet, as it will aid computers in looking at the internet in a quasi-human fashion in order to bring artificial intelligence to the web.

Even though these shifts in web technology will not take place for a few years, they are definitely something for Boston Marketing Agencies, Boston Public Relations Agencies and Boston Web Design Firms to keep their eye on as this shift will yet again change these industries drastically.

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