Tuesday, January 6, 2009

Steve Jobs’ Health: Hot Topic in the Blogosphere

In the past, Apple always provided a message when the company needed to, or the media wanted it. This time is different. Steve Jobs sent out a message regarding his health, but the media are not satisfied. Blogs and traditional media outlets continue to produce stories, true or not, about Jobs’ well-being because they don’t think Apple is being transparent enough. The rumors are flying and, now, the focus of Tuesday’s MacWorld Expo in San Francisco seems to be more about Jobs’ health than the introduction of new products and plans.

It looks like Apple could use some PR 2.0 advice this time around.

PR 2.0 is all about the transparency. Blogs, social networking sites and other Web 2.0 outlets expect the truth. Apple is not playing by Web 2.0 rules in this particular case. The company is provoking the blogosphere and the rumors about Steve Jobs’ health are increasing by the minute. The tech blogs, usually big Apple advocates, are generating the rumor mill about Jobs and ignoring the real story at the MacWorld Expo – the products.

If Apple wants to create its normal buzz surrounding the announcements at today’s Expo, they should give the Web 2.0 people what they want.

What do you think about Apple’s public relations work in this case?

6 comments:

Unknown said...

Once you’ve found your perfect freelancer, most of the hard work is over. The next step is to familiarize yourself with this new business software tool, and set it up in a way that will help you accomplish important business objectives.A good CRM will help you automatically log and act on email conversations with clients and prospective clients. for more info goto my website

aaron emmet said...

fan speed controller is a system monitor for Microsoft Windows that can read temperatures, voltages and fan speeds of computer components. It can change computer fan speeds depending on the temperature of various components. The program can display system variables as charts and as an indicator in the system tray.

Unknown said...

추첨 방식은 로또와 비슷하나 확률은 그에 비해 극악인데 2012년 이전까지는 1~49 사이의 숫자 5개와 1~42 사이의 숫자 하나(이 숫자가 새겨진 볼 이름이 파워볼이다.)를 맞히면 1등을 할 수 있었으나 2012년 이후로는 1~69 사이의 숫자 5개, 1~26 사이의 파워볼 숫자 하나를 맞혀야 한다.

aaron emmet said...

There are countless knife options in every price point to consider, as well as oversized sets with flashy components, so how do you determine the best investment for your needs? We consulted chefs on this very point — they advised paying particular attention to the knives’ material and weight, as well as how you plan to use and what you hope to spend on it.Best Knives buying guide on toolsofchef help you to get good knife.

Unknown said...

The FN 5.7×28mm (designated as the 5.7×28 by the C.I.P.and FN 5.7x28mm NATO) is a small-caliber, high-velocity, smokeless powder, rebated rim, bottlenecked centerfire cartridge designed for handgun and personal defense weapon (PDW) uses manufactured by FN Herstal.buy 5.7x28mm ammo online from our store.

aaron emmet said...

photo block spray is a specially formulated product that is used as a new and alternative method to combat the problem of mosquitoes, moths, flies, and many other insects that are attracted to the light.