Thursday, September 25, 2008

Building your Brand through Social Networking

I started out this blog talking about Web 2.0 and the implications it has had on social networking, so I thought I would take some time today to discuss how social networking can affect your brand.

Originally, the Internet was seen as a medium for communication much like TV; consumers were supposed to sit and wait to take in the message, just like they would watching a commercial. As we know, this way of thinking simply is not applicable any more, with much thanks to Web 2.0. Now, the Internet is seen as a medium for communication and conversation between business and consumer, and social networking sites are seen as the framework in which these conversations occur.

Web 2.0 and social networking sites are allowing Boston Branding Agencies and Boston Advertising Agencies to promote their brands and messages like never before. Social networking sites, like Facebook and LinkedIn, are now providing the necessary bridge for businesses to reach out to their consumers and hear exactly what they want, and also what they don’t want. Groups, pages, and discussion forums all allow companies to get their brand out to the masses in ways that simply did not exist before these sites emerged.

As a result, allowing customers to communicate how they feel about your company or brand, through user generated content, provides an entirely different and trusted voice for your company. People tend to determine whether or not they will buy a product or service based on consumer review, and social networking sites allow these reviews to be easily accessed by millions.

Finally, creating a brand experience that is tailored to the needs of the consumer speaks volumes about your company, and also tends to result in brand loyalty. Social networking sites have made this job easier for companies by allowing them to get involved and see what their consumer thinks, want, and needs. Many Boston Marketing Firms, Boston Branding Agencies, and Boston Advertising Agencies have gotten onboard with social networking, and have realized that, for the most part, any buzz is good buzz. These sites are allowing such companies to tune into their customers, and also reach out to new customers like never before, and are resulting in great successes.

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