Digg, a website that started as an experiment in November 2004 has exploded, becoming a powerful marketing tool for companies, and is known as the “Digg Effect”. Digg.com allows registered users to discover and share information from anywhere on the internet, letting users rate the sites based on whether they “dig it” or would prefer to “bury it”. The more Diggs a submission receives the better; if it receives enough Diggs by users it gets promoted to the front page of the site for its millions of visitors to see. If a website has earned a substantial amount of Diggs, it becomes popular and is posted to the homepage of its category.
What does this mean in terms of business for Boston Public Relations Firms? Many companies that are using Digg have gathered enough users that “Digg” their site and are noticing huge increases in traffic which is creating more business. The benefits are obvious: the more traffic driven to your site, the more people that view your site, recognize your brand, and ultimately buy your product or service.