Thursday, September 11, 2008

The Web 2.0 Revolution

Working for an Interactive Agency in Boston, I learn more than the average person about Web 2.0 and all that it has to offer. I thought I would start this blog to share some of my thoughts and information I find along the way; so here it goes...

Web 2.0 is not so much a new technology, but a revolution. The rise of the web has changed the way we communicate as people, and thus the way we communicate as business and consumer. Web 2.0 includes such areas as social networking, blogging, mobile marketing, RSS feeds, etc.... This allows companies to reach their targeted audiences on a whole new level; one that allows constant interaction, conversation, and feedback. As a result, Web 2.0 firms have started to emerge all over the place. These innovative companies are recognizing the way Web 2.0 has revolutionized the entire field of communications, and more importantly the amazing reach it has to potential consumers. Consequently, Web 2.0 has become an essential part of most marketing, public relations, and advertising campaigns.

One of the best examples of this is Facebook. Facebook not only revolutionized the college experience, but it revolutionized social media. It is social networking forums such as this that have changed the way Boston Advertising Agencies reach out to their customers, as it allows for precise demographic targeting. Facebook also allows companies to set up groups, pages, and list items in the marketplace. Facebook has added a mobile application, which allows users to access all the site has to offer on their mobile phones, just furthering the reach and potential of this amazing social networking tool.

These new tools can mean amazing things for your company and also for your brand if you take advantage of them. The way people interact with each other, and also with the media, has changed for good. As a result, countless new opportunities are being presented that are both far reaching, and sustainable.

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