The significance of Facebook’s ‘Engagement Advertisements’ :
Everyone’s talking about the new Facebook. Students are ranting and raving about it across campuses. Other users either love it or hate it. But what do marketers think? How does the new Facebook impact them?
The new Facebook offers marketing tools that encourage brands to engage consumers through social marketing techniques. Companies looking to advertise on a social networking site that will effectively reach a target audience should check out Facebook’s ‘Engagement Advertisements.’ There are three ways to post an ad using the ‘Engagement Advertisement’ method. These ad categories are comment style ads, virtual gifts style ads and fan style ads. Each of these ad styles are designed to attract and engage customers through social interaction. Research shows that in order to engage potential consumers on a social networking site, brands must become involved in the community and social exploration.
This new Facebook advertising strategy offers unique ways for brands to connect and involve clients. But before marketers can succeed, they need to understand the world of social marketing. With the help of Boston Marketing Specialists, groups can understand social marketing and connect with clients on a mutual platform. Companies that work with a Boston Branding Firm, are able to meet with marketing professionals and learn how to use new social marketing tools to their advantage.